How to market your event, products or services using Bluetooth wireless proximity marketing?

Bluetooth marketing is a great way to communicate directly with your customers in a new and innovative way. However, like many forms of advertising, there are pitfalls and so using our experience of setting up Bluetooth hotspots and permission marketing, here are some handy hints:

Context :
With our advertising unit you can communicate with every Bluetooth enabled device passing by. If you are advertising a drinks promotion outside a city centre bar on a busy Saturday night, the use of Bluetooth would be appropriate. However, the same promotion may not be appropriate on Saturday morning when children and adolescents may be shopping in the area.

Location :
Who will the wireless proximity sensor pick up? Are the people or businesses you want to reach in range? Proximity marketing reaches only mobile handsets within a small locality, and the signal is affected by buildings and other objects. So the transmitter’s location can have a big impact on the success or failure of a Bluetooth campaign.

Content :
Information or viral campaign? Video, audio, pictures or files? Will recipients be moving slowly or quickly through the Bluetooth Hotspot? Thinking about the target audience; what they would like to receive and how they would like to receive it is crucial to a good Bluetooth campaign. With this as with all the hints, Portfolio has the knowledge and experience to help you exploit Bluetooth to get the most benefit for your business, product or service!

Contact us today to see how Bluetooth Advertising help you