Bluetooth Proximity push Advertising / Marketing

Bluetooth Proximity push advertising or marketing is a local wireless distribution of advertising content associated with a particular place or product . Information can be received by individuals in that location or near the specific item who wish to receive them and have the necessary equipment to do so. The equipment may be a mobile phone, PDA or laptop.

The Advertisement or marketing material can be sent to any device, selected devices or communities of subscribers within the proximity of the product or location.